Jason Ojukwu

Bonjour!

A digital project manager with over 15 years of digital project and digital product experience in digital. Jason has worked for a broad range of employers and agencies to deliver quality digital projects, websites, online communities, and digital tools.

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As a digital professional, I have run my own consultancy, been a new business manager at Squidsoup, project manager at Deepend and I am currently a digital project manager at Versus Arthritis.I have worked across a variety of campaigns and projects and contributed, coached, and directed new website design, email marketing campaigns, launched data visualization products, and launched new online forums.Feel free to get in touch, or have a browse.

Employers & Clients

Format: Digital gaming
Employer/Client: Deepend Design / Umbro
Industry: Sports Fashion
** Project Goals:** Create a mini-game for football fans
Summary:
This was a fun project that was commissioned by Umbro to tie in with the closure of Wembley stadium (home of the England football team) before its refurbishment.
Umbro (England's kit manufacturers) wanted a small web-based game that could be played by football fans but also highlighted Umbro's global appeal. The game's character (Harry) had to keep a ball aloft whilst moving through different levels of complexity across global cities. I worked with the developers and designers whilst also keeping the client informed on progress and the game's eventual completion.

Format: New website
Employer/Client: Brightsolid
Industry: Digital publishing
** Project Goals:** Improving ROI on paid search
Summary:
Worked on Brightsolid's digital marketing campaign for its dating brands and the British Newspaper Archives. It was an eye-opener into the world of online dating and digital publishing in general. I prepared the search accounts for Google, Bing, and Yahoo, produced weekly reports on the return on investment on paid search campaigns, and also reported on the recruitment and performance of affiliates.

Format: New website
Employer/Client: Charity for Civil Servants
Industry: Non-profit
** Project Goals:** Delivery of new mobile responsive website
Summary:
The Charity's website was built to help The Charity achieve its triple goals of making civil servants aware of the financial support, helpline support, and also the remote support via digital services that were available to them.This mobile-responsive Drupal site enabled cleaner navigation of the site via the use of cards within a grid system and focused on more of the core elements that the charity wanted to highlight - reaching more civil servants whilst also making it easier for civil servants to engage with the site.

Format: New website
Employer/Client: Carers Trust
Industry: Non-profit
** Project Goals:** Deliver a new website using agile principles
Summary:
The Education and Training Foundation (ETF), established in 2013, is the body for professional development and standards in Further Education (FE) and Training in England. As a registered charity they are the guardians of the Professional Standards for the sector.As part of the strategy to reach and support more carers via their help, information, and online services, Carers Trust redesigned the main website for carers, Carers.org, to create a highly carer-focused, accessible, and mobile responsive site. The project was shaped by an initial discovery phase where we carried out consultations with key stakeholders including carers of all ages and with varying caring experiences. However, due to the list of required features and the array of user stories, this Drupal-built charity website used Scrum as its agile technique to get the approval of core features via demonstrations of features that had been completed.

Format: New website
Employer/Client: Carers Trust
Industry: Non-profit
** Project Goals:** Deliver a new website using agile principles
Summary:
The Carers Trust website was built and delivered to enable the charity to reach more carers online due to the often remote nature of carers and caring. With financial support from The Queen’s Trust and its title as The Co-operative Charity of the Year - the charity sought to encourage more young and young adult carers to use its online communities.As part of the strategy to reach and support more carers via their help, information, and online services, Carers Trust redesigned the main website for carers, Carers.org, to create a highly carer-focused, accessible, and mobile responsive site. The project was shaped by an initial discovery phase where we carried out consultations with key stakeholders including carers of all ages and with varying caring experiences. However, due to the list of required features and the array of user stories, this Drupal-built charity website used Scrum as its agile technique to get the approval of core features via demonstrations of features that had been completed.

Format: Data visualization tool
Employer/Client: Versus Arthritis formerly Arthritis Research UK
Industry: Non-profit
** Project Goals:** Provide health data to health professional and clinical commissioner groups
Summary:
This digital data tool was commissioned by the Health Intelligence team as they wanted a tool that allowed users to see how datasets that had been commissioned from Arthritis Research UK showed the prevalence of particular MSK conditions in their area by NHS trust or Health Board.The project looked at the requirements for the tool and in particular the user interface to reflect the Arthritis Research UK brand values.Despite its many complexities the product was delivered and was favorably enjoyed by users.

Format: Autoresponder email campaign
Employer/Client: Versus Arthritis formerly Arthritis Research UK
Industry: Non-profit
** Project Goals:** Generate new leads based on the creation of video content
Summary:
This email lead-generation campaign looked to acquire new leads.Users chose the area of the body that user wanted to exercise and pain tips on.Each day (for five days) the user got an email with video exercise content based on their choices.At the end of the email journey, there was a small request to users to sign up for more information to the Arthritis Research UK newsletter and/or to make a donation to Arthritis Research UK.Although this was initially a simple idea it was an incredibly complex process that generated 7,500 new email subscribers.The stand-out lessons from this project were that great relevant content will always being held in high demand from user, but use of the right tools and processes can make something good - even better.

Format: Booking and payment form
Employer/Client: Versus Arthritis
Industry: Non-profit
** Project Goals:** Delivery of new events registration and payment form
Summary:
Which is trickier? Running a marathon or creating the marathon runner's submission form?
Requirements, requirements...most charity content management systems allow you to create a form fairly easily. However, how you create a form which requires a user online payments, the capture of user data which is then passed to the charity's whilst all the while keeping the user engaged in the process?We looked at building a bespoke solution, however, this had inherent costs. So we took all the requirements and broke them down into user stories, spoke with event and finance teams, analyzed user pain barriers on the current form, and proceeded to have discussions with payment form providers.Following the recommendation and selection of the winning vendor. We began the process of uploading fields to the forms, testing that the data pulled through to the CRM and that payment was actually being recorded by our finance team. Deployment of the forms was smooth and without too many hitches and following the introduction of the charity's new brand identity the forms were customized to reflect the new brand.

Format: Membership Product
Employer/Client: Education Training Foundation
Industry: Non-profit
** Project Goals:** Developing a digital product roadmap for ETF's sister organisation, Society for Education and Training (SET).
Summary:
SET is a membership association dedicated to professionals in further education, vocational teaching and training. The organisation is part of ETF and is focused on improving the careers of its members and raising the standard and reputation of teaching within the Further Education and Training sector. As a part of a fantastic digital team, we applied the Scrum framework to help the SET membership team plan and deliver its digital products.
Spending time breaking down the requirements into user stories, speaking with key delivery partners, planning the sprint backlog, and reviewing products that were put into UAT for testing prior to deployment are some of the tasks that team carried out on a monthly basis. Working with the SET manager we mapped out new persona data against a digital product roadmap.

Format: Online forum
Employer/Client: Versus Arthritis
Industry: Non-profit
** Project Goals:** Delivery of new online forum and migration of forum members to the new forum
Summary:
How do you migrate 12,000 users from a vibrant health discussion forum to a new platform with minimal disruption?
With a team...and a methodology.
Following the merger of two charities, Arthritis Research UK and Arthritis Care - there was an opportunity to reinvest in an enhanced mobile-responsive forum to help forum users post comments, read discussions, and improve engagement and awareness of the charity's other support services.Using an agile Scrum method, we broke down the requirements into user stories, spoke with stakeholders, put the requirements into a tender that was won by a North American forum provider, and moved through the discovery to design to development and to deployment.The feedback from users since its February 2020 launch has been encouraging and the team is looking forward to the next release.